BASIC-FIT CLUBS IN BELGIUM AND SPAIN REOPENING TODAY
Encouraging data from first week of reopened clubs in France
Hoofddorp, 8 June 2020 – Basic-Fit N.V. (Basic-Fit), Europe’s largest and fastest growing fitness
chain, updates the market on the latest developments regarding the lifting of COVID-19 related
government measures.
As of today, 520 out of Basic-Fit’s total network of 828 clubs have reopened. Last week, the
Belgian government announced that we could reopen all our clubs on 8 June, the same day that
we could also start to reopen our first clubs in Spain. The clubs in Luxembourg and most of the
clubs in France were already reopened on 29 May and 2 June respectively. In the Netherlands
the preliminary reopening date is 1 July, whilst the discussions with the government for an
earlier opening date continue.
In France, we reopened 316 clubs last week. Our clubs reopened in full compliance with the
government requirements to make sure our employees can work, and our members can exercise
in a safe and comfortable way. With an online reservation system, we are able to manage the
flow of people to our clubs and the number of people in our clubs at any given time. Through
signage and clear communications members can safely move around in the clubs whilst keeping
the required distance between each other. We increased the already high standard cleaning
protocols and have ample availability of cleaning stations in the club so people can clean their
equipment before and after their workout. In addition, we have optimized the ventilation in the
clubs to make sure that there is no recirculation of air and the inflow of fresh air is well above
the expected recommended levels. We do appreciate, however, that not everyone might be fully
comfortable to come back to their club immediately. We therefore offered members the option
to freeze their memberships for two more weeks. Less than 3% of the members opted for this.
At the same time, more than 750,000 workout slots have already been used or booked through
the Basic-Fit GymTime reservations app in France alone.
The number of memberships in the French clubs increased slightly last week due to the large
number of joiners, which more than compensated for the number of cancellations. These first
data points are encouraging and confirm the positive trends that peers have seen and reported
on in countries where clubs reopened already in the past months.
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Groei in het aantal betalende leden in Frankrijk ondanks dat 3% van de leden zijn of haar abonnement op pauze heeft gezet. Zeer positief als Basic-fit deze trend weet vast te houden en leden niet massaal na 1x op andere halve meter te hebben gesport hun abonnement opzeggen.