Harold Goddijn
Yes. Wim, So Telematics was growing I think in terms of 15% to 12%. We'd like to see that number grow and grow faster. There's a couple of things that are happening. We've just renewed the whole back end and that is -- that's a good thing. It also creates space now for innovation. If you go through those big technology transitions and invariably, innovation suffers a little bit because you're replacing old for new. That's behind us. Successfully transitioned to a more productive platform. I think that in itself will be positive for our customers, but also for further innovation and market penetration. And I hope that, that number will grow a bit faster than what we have seen in the past. The second element for Telematics is that we've done a little groundwork for what we call connected vehicle, so another fewer Telematics operational solution, but more connected car solution for leasing companies, insurance companies and others. A lot of work has been done there. There's quite a lot of exciting contracts that are either being signed or on the verge of being signed and that will gradually lead to a faster growth and acceleration in the connected car space. One caveat there is that the ARPU in the connected car space is lower than what you've seen in Telematics solutions. But I think in the mix, we should be aiming for an acceleration in growth in Telematics business. I think Taco if you can take the question about the Automotive growth and the developments with that over time.
Taco Titulaer
Yes. No, I wouldn't read too much into it. Again, there is the courteous investment of all the contract has an impact as well. And it can also be related to just with operational availability of certain mobiles and commercial promotions, et cetera. So everything is going according to plan there.
Harold Goddijn
And then last then on Google Maps. Yes, we are obviously aware that Google increased their prices significantly. It was a -- where lot of developers very emotional time. They didn't felt that they were treated well in many cases and invariably that leads to exploring other opportunities. We have seen significant increase in our own API store. We believe that also through Microsoft's Azure platform, there's an increase in interest in the APIs and what we have to offer, and we think that will lead to a growth for our map APIs in the future. Now we'll be little bit cautious because it takes time for those transitions to happen. You need to be designed in. Those applications, they need to start working. But we see increased levels of traffic, both on our own API store as well as in the API store that's part of the Azure environment.
Wim Gille
Very good. Then a couple of questions. On the OpEx side, I'd like to go back to the Automotive space. I mean, assuming kind of more or less stable gross margin in Automotive and Enterprise, which is very high anyway. It seems -- it appears that the OpEx in Automotive and Enterprise increased somewhat to the tune of €20 million for this half year alone. You already gave us one piece of the puzzle, which is a €5 million increase due to FY internal transfers, but can you give us the other pieces of the puzzle as well in terms of what the additional overheads allocated to the Automotive team is plus the investments that you're making because you're expanding outside of the European Union more into kind of other areas as well. And is that a kind of a permanent thing, a sticky thing? Or is -- are there also kind of one-off costs involved for onboarding new clients essentially?
Taco Titulaer
Well, if you look year-over-year, the intercompany explains actually most of it. So again, transfer pricing has had a €5 million negative effect. So that means that the money that they get from consumers is €5 million. On annual basis, that's €10 million. And the OpEx allocation has also gone up, with approximately €10 million in the first half. So that's together, €15 million.
Wim Gille
And then are these tends to be extrapolated as Consumer continues to dwindle? Or is most of the overhead now already...
Taco Titulaer
No, not in magnitude obviously. So the reduction in size in Consumer from -- is a one-off and it will continue to decline may be, but you will not see these big shifts. This is just made bigger because the difference between where we are now today with Consumer compared to last year is at maximum. Last year, at the same time, Consumer had a lot more people and a lot more revenue. So that is influencing those allocation keys.
Wim Gille
Very fair. And then, a last, small question. You bought out the minority stake in TomTom Africa. I think in the annual report, you also I think closed TomTom South Africa, but TomTom Africa is also in the South Africa. So I mean, I know it's a very small market for you guys and the capital employed is like €2 million or so. What are you doing there and why?
Taco Titulaer
We, this joint venture position was created 10 years ago. We had a minority shareholder positioning of -- they still have owned to 24%. It was always in our interest to gain full control, but it took some time to agree on the price, and we were very happy that, that finally happened. So we now have full control, and we can -- we believe we can accelerate with our plans for Africa.
Operator
[Operator Instructions]. There are no questions in the telephone queue at this time.
Harold Goddijn
Okay. Well, since there are no further questions, I would like to thank you all for joining us this afternoon. If you have any follow-up questions, please don't hesitate to give us a call. Operator, you can close the call.
Operator
Thank you. This concludes today's presentation. Thank you for participating. You may now disconnect.