Question-and-Answer Session
Operator
Thank you. We will now begin the question-and-answer session. [Operator Instructions] Our first question comes from the line of Marc Hesselink from ING. Please go ahead. Your line is open.
Marc Hesselink
Yes. Thank you. My first question is on Enterprise. As you said, I had quite some traction over the quarter, also some announcement with press releases during the quarter. And you also say that the ramp up is going a bit slower than expected? How do you mean that's slower? Is it -- you still expect an aggressive ramp, but at a later stage or is it going to be more of a gradual growth business over the next few years?
Harold Goddijn
Yeah. Hard to answer that, Marc. What we're seeing is that everything we've hoped for is happening. So by order just addressable market, more -- product and a better position in the market. It means that customers are taking what we're doing very seriously, listening carefully, trying things out and so on and so forth. So the fundamentals look good.
Compared to our original planning, I think we -- our original ambition, I should say, that we articulated during Capital Markets Day, we are clearly behind in terms of translate as it into revenue, but the -- I think the underlying arguments and business case are still intact, but it will take a little bit longer.
Marc Hesselink
Okay. And is it correct that -- also the reason why the sales were a bit longer that you still had to finish some parts of your product? And I guess they are now fully in place. So it should from now on the sales cycle would be a bit quicker or is it just something you underestimated that these sales cycles are low?
Harold Goddijn
No. I think well, the launch of the global product was slightly delayed. So that was kind of the starting point for everybody to start looking at it in earnest. I think the total transition, and it is a complex transition, if you transfer your -- if you start making maps in a new way, we can -- you have a history of 35 years map making via the old way. And we had, of course, a lot of software programs and software products connected to that map. All that is not a trivial task, but we are getting through that intelligent and concentrated effort more and more is coming available, reaching maturity across the board, both in Maps, Maps platform and application software. But we're not quite there yet. There's still quite a bit of work to do, but it is progressing in line with our expectations.
Marc Hesselink
Okay. Thanks. Second question is on Automotive. Clearly, the market is a bit slower. I mean, there's no surprise, I think. But can you maybe talk a bit about what's happening on the line, Like, what are you seeing on new RFQs, the dynamics there, competitive dynamics? Thank you. Thanks.
Harold Goddijn
Yeah. So we have seen two things, so short and downward revision of crushing numbers and also some delays in new products SOP (ph) days. Now a delay in SOP does not necessarily need to be a problem, if you are the incumbent, but if you are winning market share, of course, then the transition from the old supplier to new supplier will take more time and that's hitting our top line in this case as well, with two of our customers introducing later than that we recently anticipate. So it's a combination of those two effects.
If I look at the -- our position in the market and our credibility in the market, I think every -- all the signs are on green. We're talking to more customers, a little customers here that we have not been speaking to for some time. There are great opportunities opening up for contract wins. The engagements we have are healthy at the right seniority level within the company as well. So I'm happy with the credibility we have gained, the interest in Orbis Maps, but also the interest in the Overture Foundation and what it means for the long term shape of the location industry.
So compared to a couple of years ago, we're playing at a higher level, more strategic, more opportunities opening up. I think what we're also witnessing is renewed interest in everything that has to do with self-driving and then not the level 5 perhaps, but there is now a greater degree of consensus and technological maturity in the lower levels of self-driving, L2, L2 plus, L3, (ph) where we noticed significant interest for our next generation of ADAS and self-driving products.
So there as well, I think the trends are looking favorable. It's a little bit frustrating, of course, that this year is slower than we had hoped for, in terms of sales and even especially in the Automotive industry. But I think fundamentally, what we've seen is that -- and the feeling we have in product teams and in the sales teams is that our relative position is strengthening going forward.