wiegveld schreef op 5 augustus 2022 08:06:
Lees de vraag van Jousseff Squali over Wolt en Europa!
Antwoord:
Prabir Adarkar -- Chief Financial Officer
Maybe I'll start and then Tony can chime in. I mean the Wolt business grew over 50% year on year, and that's in stark contrast to what we've seen with other companies that operate in the similar geographic region. And really, it all comes back down to two things. The fundamentals of the Wolt business in terms of its industry-leading retention and growing order frequency.
And what we've seen is as long as you create a product that has high retention and order frequency, ultimately translates into better growth because you're retaining your customers better, and that benefit compounds versus alternatives where you end up losing customers because of poor retention. And where we're at in terms of the investment cycle, the Wolt markets are relatively new, both in terms of merchant adoption, as well as user adoption. As an example, even in its oldest markets, adoption levels are less than 10% of the population. And that says, there's a lot of room to grow just as you grow your footprint within these countries, as well as you go to the merchant selection and grow the consumer base.
And so that's driving the investment we're making. We'll continue investing as long as we see strong signal on retention and order frequency
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Verderop gaat het over Wolt dat 2 jaar geleden de markt van Duitsland en Japan is opgekomen. Veel investering nodig om vliegwiel draaiend te krijgen zegt Prabir.