Platform
To further enable our customers to engage with their consumers, CM.com offers a number of supplementary cloud platform features that leverage the CPaaS and payment functionalities. The features include Ticketing, eSignature, Customer Contact (including WhatsApp), identity services and a Customer Data Platform.Subscriptions to our platform generated a solid growth rate, with 587 new subscription customers in H1 2020, bringing the total number of subscription customers to 1,685 at the end of June 2020. More than 80% of these new subscriptions were specific WhatsApp Business customers.To serve our Ticketing customers in the best possible way during the pandemic, CM.com has updated its self-service tooling and developed specific tools for the Ticketing sector to handle refunds in batches, ticket cancellations, increased amount of requests and a module to convert tickets to vouchers to be used for future events. Furthermore, we have integrated the CM-chatbot in our platform and have built the foundation to integrate other chatbot suppliers, including CX Company, into the Customer Contact tool. Our mobile marketing cloud has been upgraded with advanced workflows to design the ultimate omni-channel customer journey and a scripted chatbot that automatically integrates with WhatsApp and our Customer Contact app.