All,
We have just issued the below two announcements to coincide with the Transportation board, Washington conference – where we are discussing historic traffic.
1) TomTom wins exclusive deal to deliver real-time traffic information to British Automobile Association website
2) Delcan chooses TomTom data for traffic analysis in NYC
TomTom wins exclusive deal to deliver real-time traffic information to British Automobile Association website
Washington, DC, TRB, January 23, 2012 –TomTom announces a partnership with the British Automobile Association (the AA) which will provide the most accurate real-time traffic information for The AA’s Traffic News website. The AA website (www.theaa.com) will now include TomTom HD Traffic data, which provides a live view of road conditions and areas of congestion, enabling consumers to better plan their journeys.
TomTom HD Traffic creates a picture of traffic conditions as they evolve. HD Traffic contains information from multiple data sources, including connected navigation devices, mobile phones, road sensors and real time incident data; TomTom combines this anonymous information to produce real time traffic products using proprietary and tested methods.
Updates are provided every minute ensuring the AA’s customers are fully aware of the current road conditions before they start their travel. TomTom HD Traffic provides comprehensive coverage across the UK.
“With TomTom HD Traffic, the AA is safe in the knowledge that its users can accurately plan their journeys and be fully aware of the most up-to-date conditions on their routes,” said Charles Cautley, Managing Director of TomTom Automotive and Licensing. “We believe that by partnering with the AA, TomTom is making it possible to more efficiently use the road network and reduce traffic congestion in the UK.”
“With winter upon us, we are focused on helping drivers prepare for their journeys by using the most up-to-date traffic information available to ensure they are not caught by surprise with traffic incidents or significant congestion,” said Steve Wing of the AA. “We trust that by equipping drivers with TomTom HD Traffic, they will have both a more positive navigation experience and a faster and safer journey.”
Delcan chooses TomTom data for traffic analysis in NYC
Washington, DC, TRB, January 23, 2012 – TomTom announces a partnership with Delcan Corporation in which historical traffic data will be used for the Strategic Highway Research Program 2 (SHRP 2). SHRP 2 is managed by the Transportation Research Board of the National Academies. By using anonymous GPS-based measurements from the TomTom historical traffic database, Delcan and its partners will develop models for travel time reliability analysis and research as part of the National Academies SHRP 2 program. The TomTom traffic database allows Delcan to use actual traffic measurements without the cost, time and complexity of traditional survey methods.
“The opportunity to influence the U.S. highway system in a positive way is one that TomTom takes very seriously,” says Charles Cautley, Managing Director of TomTom Automotive and Licensing. “We believe that by using TomTom historical traffic data, Delcan and the SHRP2 program will help push traffic modeling in the U.S. to a higher level of quality.”
“The granularity of the TomTom historical traffic data enables detailed analysis of driving behavior since it can focus on a particular route at a specific time of day,” says Richard Mudge, Vice President at Delcan. “By partnering with TomTom, we’ve saved not only time and resources but also increased accuracy at reduced costs compared to using traditional survey methods.”
TomTom’s historical traffic database includes more than 5 trillion anonymous data points, revealing the speeds driven on any stretch of road and over any period of time and day.